Anamorphic 3D · Concept Test
Coca Cola 3D Anamorphic
- Format
- Maya · Photoshop · Substance Painter · MadMapper
My role
Concept, 3D build, texturing and anamorphic camera setup, a self-initiated feasibility test.
This was a rough test, made to answer one question: is a 3D anamorphic video actually doable in-house? It was never intended as a finished piece, the point was to prove the illusion holds before committing it to a client brief.
The illusion depends on building the scene around a single fixed viewing position. The bottle is modelled and lit so that the forced-perspective box behind it reads as real depth from that one angle, then breaks apart the moment the camera moves off-axis. Getting that corner geometry and the camera to agree is where the work sits.
The result is that the logic carries. The same setup applies to LED screens, projection surfaces and holograms · the maths of the forced perspective does not change, only the surface it is mapped onto. That makes it a technique worth having ready rather than a one-off.